New title launch means Belfast will have five dailies

Competition in the already crowded Northern Ireland newspaper
market has stepped up a gear with the launch of yet another morning
newspaper in Belfast.
The move comes as established Belfast daily, the Irish News, relaunches today (Monday) as a tabloid.
The new paper will be called the Daily View and is to be produced from the same stable as the Unionist-supporting News Letter.
In February, a pro-united Ireland paper called the Daily Ireland was launched also publishing out of Belfast.
The Irish News downsizes from mid-size berliner
format to tabloid as of this morning.
The family owned title will have the capacity to come out in full
colour on 96 pages after investment in a £15 million new press.
Editor Noel Doran said; `We will be aiming to
provide an unbeatable package for our readers, and I’m confident that
we will deliver on all fronts.
“It is important to stress that the circulation increases achieved by
the Irish News over recent years place us at the forefront of the
newspaper industry in both the UK and Ireland, so we are building on
very firm foundations. We intend to go from strength to strength.”
From next month Northern Ireland’s four morning
newspapers will be the Irish News, Daily Ireland, Daily View and News
Letter. The city is also home to a strong evening paper in the form of
the Belfast Telegraph which also produces a morning edition on
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