New teen mag sells 119,000 copies of issue one

The first edition of a new monthly pop magazine for teenage girls sold 119,000 copies according to its publisher Egmont.

The first copy of We Love Pop, which is aimed at girls aged 13-15, was launched in July. Egmont said sales figures provided by magazine distributor Seymour ‘exceed expectations’and proved there was a strong appetite in the sector.

The company claimed it also had a strong online performance with 55,000 unique users and 298,862 to welovepopmag.com since its launch, in addition to 14,000 Facebook fans and more than 2,000 Twitter followers.

It has attracted advertisers including Universal Music, BooHoo, So Fragrance and SJM Concerts. The launch was supported by a marketing campaign that included ‘bespoke point-of-sale activity’with retailers including Asda, Co-op, Sainsbury’s, Morrisons and WHS Travel, supplemented by an outdoor advertising campaign running across 30 London bus routes.

Publisher Siobhan Galvin said: ‘It is fantastic to see such a strong set of results for the first issue of the magazine and we anticipate similarly robust figures for issue two.

‘The focus that We Love Pop placed on launching a brand that utilises multi-platforms, along with our in-depth research, allows us to give the readers a truly integrated experience.”

The most recent music magazine figures from the Audit Bureau of Circulation showed falling circulation for most title, with the Mojo down 4.8 per cent to 87,262 and NME down 14.3 per cent to 29,020. BBC Worldwide’s Top of the Pops magazine sold 98,030copies a month in the first half of this year, down 6.4 per cent year on year.

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