New-look art mag extends coverage

International art magazine Apollo has broadened its content as part of a complete relaunch under new editor Michael Hall.

More reviews have been added and coverage of contemporary art introduced for the first time. There will also be more coverage of international art and antiques fairs.

The redesign, led by designer Maggi Smith, follows the monthly’s acquisition by the Telegraph Group last year.

After the takeover, Apollo moved to the offices of The Spectator and has been given a bigger editorial budget.

The title was founded in 1925 and has covered painting, sculpture and decorative arts for nearly 80 years.

“The cover has been gently redesigned but the inside is a complete transformation. We are covering the art market fully for the first time,” Hall told Press Gazette. “We want to expand the coverage beyond academic art historians to collectors and anyone with a serious interest in art.”

The May issue features new columnists: Evening Standard contributor Susan Moore will write a regular column on the art market, Gavin Stamp will comment on architecture and Louise Nicholson reports on the New York art scene.

The subscription-based title has a circulation of about 10,000 and will be supported by promotion at WH Smith, art museums and galleries. It has a cover price of £8.50.

Hall replaced editor David Ekserdjian, who left to become a professor of art history at Leicester University.

By Ruth Addicott

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