Archant has launched a new free weekly title covering Stoke Newington in the London borough of Hackney.
The first edition of the Stoke Newington Gazette contained 16-pages of editorial and ads – there is also a website.
The publisher said the Gazette was its strongest performing new title in a range of new hand-distributed London launches in recent months.
Malcolm Starbrook, weeklies editor and editor of the East London Advertiser, said: ‘The Stoke Newington Gazette is a sister paper of our already successful weekly Hackney Gazette.
‘But this new edition is designed to cater specifically for just one part of the borough.
‘The Stoke Newington Gazette will be hand-delivered free to people returning home from the area’s main rail and bus connections using our dedicated and high-profile distribution team.”
The move by Archant isn’t dissimilar to that made by Tindle Newspapers earlier this month when it launched three free weekly papers in North London – but rather than hand-to-hand distribution those papers will be available from community pick-up points, including schools, shops, libraries and supermarkets.