NatMags unveils new look for Best magazine

Women’s weekly Best has been redesigned and has recruited Sunday People journalist Charlotte Seligman to be its new features editor.

Seligman, who is due to join in the next few weeks, will take over from Sue Cocker, who is currently working on a project for Bauer.

The redesign coincides with a major advertising campaign aimed at attracting more readers in Yorkshire, the South and South East, central Scotland and the North East.

The campaign, which features the slogan, "Best, The Best Thing About Tuesdays", is the first big push since the National Magazine Company acquired the title from Gruner+Jahr last year.

Although Best launched in 1987, editor Louise Court said the magazine had not been allowed to change the logo while owned by Gruner + Jahr.

Court said the redesigned magazine used more modern typefaces and the signposting had been improved. "We wanted to introduce a cleaner design which looked less cluttered with more white space. The flatplan is also more logical, with all the cooking and health together," she added.

The showbiz coverage has also been increased to feature more paparazzi shots and gossip. The Best Start pages have been replaced by a new section, This Week’s People.

Best reported an ABC in August of 432,252. Court said it was too early to say whether sales had been affected by last month’s terror attacks in New York and Washington with more people turning to newspapers.

She revealed she had to pull a travel feature about New York at the last minute as it showed a picture of the World Trade Center. The issue was already at the printers in Germany when the tragedy began to unfold and Court rang the printers to stop the presses.

IPC has announced a major marketing drive for its new weekly, Your Life, which replaced Women’s Realm. It is hoping for a first ABC of 125,000. Court insisted it had made little impact on Best, which has a cover price of 64p, compared to Your Life’s £1.


By Ruth Addicott

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