National newspaper + online ABCs: Web figures in double-digit drop as print circulation falls across the board

National newspaper circulations for November paint a picture of falling print sales across the board, with web figures down by double figures.

The latest figures from ABC show the Mail Online down 16 per cent year-on-year to 11.7m daily average unique browsers.

The Sun and Metro have also seen double-digit online decline.

Scroll down for online ABC figures

The Telegraph titles are the worst hit of national newsbrands in print. The Daily Telegraph was down 22 per cent on the same period last year to 359,110. The Sunday Telegraph was down 17 per cent year-on-year.

The Telegraph, Mail and Mirror Group titles have all stopped counting bulk sales in their circulation figures.

National newspaper circulation, November 2018 (ABC):

Publication ABC total (Nov 2018) Year-on-year % change Bulks 
Metro FREE 1,451,399 -1%
The Sun 1,403,779 -6% 118,520
Daily Mail 1,222,611 -12%
The Sun on Sunday 1,187,848 -7% 118,975
The Mail on Sunday 1,028,736 -13%
London Evening Standard FREE 856,439 -5%
The Sunday Times 727,079 -3% 76,655
Daily Mirror 519,224 -12%
Sunday Mirror 434,436 -14%
The Times 415,577 -6% 81,257
The Daily Telegraph 359,110 -22%
Daily Star 340,816 -15%
Daily Express 322,798 -12%
The Sunday Telegraph 283,751 -17%
Sunday Express 280,404 -11%
i 238,771 -8% 52,682
Daily Star – Sunday 205,702 -14%
Financial Times 177,196 -5% 30,992
Sunday People 168,690 -15%
The Observer 165,868 -6%
The Guardian 136,834 -7%
Sunday Mail 125,499 -14%
Daily Record 121,473 -12%
Sunday Post 109,549 -14% 538
City AM FREE 86,023 -5%

Website daily average unique browsers, November 2018 (ABC):

Website Daily avg. unique browsers (Nov 2018)  Year-on-year % change
Mail Online 11,788,742 -16%
Metro 1,825,680 -11%
The Sun 4,738,101 -12%


7 thoughts on “National newspaper + online ABCs: Web figures in double-digit drop as print circulation falls across the board”

  1. Extrapolating the graphs to zero of the declining sales of the print-on-paper version of newspapers gives a rough timescale for their disappearance.
    The two best-selling print newspapers in the UK are The Sun (zero sales by 2025) and that Daily Mail (zero sales by 2033).

  2. Is it true to say that the “narrative of decline” is not true? I think not. P.18 of this gives the total daily circulation of UK national dailies in 1950 as 21-million. That’s with a much smaller population.

    Then look at how many copies of some “evening” papers are being sold; add in the web readership and that is a much smaller number than the paper alone would have sold say 50 years ago (with many copies having multiple readers)

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