Circulation of The Sun is continuing the see the same rate of decline since the paper dropped Page Three topless photos in January.
March was the second full month without Page Three photos and saw sale drop 10.2 per cent year on year. This was slightly more than the 10.1 per cent year on year drop in February, but an improvement on January's 10.6 per cent year on fall.
Meanwhile, The Daily Star, which continues the Page Three tradition, lost sales at a higher rate of 10.9 per cent year on year.
The Daily Mirror leads the red top market in comparative terms, with sales dropping 6.7 per cent year on year.
No UK national newspaper increased print sales year on year in March.
The Times was the best performer, falling 0.9 per cent year on year in March – after several months of year-on-year growth.
|Avg circ||% change year on year||Bulks|
|The Daily Telegraph||479,290||-8.37|
|Daily Star – Sunday||256131||-12.39|
|The Sun on Sunday||1474959||-12.56|
|The Mail on Sunday||1444397||-7.17||66,204|
|Independent on Sunday||96571||-3.96||52,611|
|The Sunday Telegraph||374283||-10.60|
|The Sunday Times||790442||-5.80||11,051|