The Daily Mail is closing on rival the Sun’s position as the UK’s best-selling national newspaper, according to the latest monthly circulation figures.
The Mail closed the gap between the two papers by 30,355 copies in the last month, bringing it to an average circulation of 1.17m in September, ABC figures show.
The Sun sold an average of 1.24m copies but saw a 12 per cent year-on-year drop in September. It now has a lead of just 74,459 over the Daily Mail, but when the Sun’s bulk sales are removed that drops to 7,600.
The free Metro has the largest distribution of any UK newspaper at 1.42m. It climbed ahead of the Sun’s total circulation for the first time in March 2018.
The Observer saw the smallest circulation decline among paid-for national newspapers in September, falling by two per cent year-on-year to 159,780.
The biggest year-on-year declines were recorded by the Daily Star on Sunday (down 20 per cent to 176,949), and the Sunday People (down 18 per cent to 145,547), both owned by Reach.
National newspaper circulations for September 2019 (ABC):
|Publication||Total average circ. Sept 2019||Year-on-year % change||Bulks|
|The Sun on Sunday||1,052,465||-13%||66,861|
|The Mail on Sunday||969,894||-8%|
|London Evening Standard FREE||820,180||-4%|
|The Sunday Times||659,699||-8%||51,508|
|The Daily Telegraph||310,586||-14%|
|The Sunday Telegraph||244,351||-14%|
|Daily Star – Sunday||176,949||-20%|
|City AM FREE||82,331||-3%|
Picture: Reuters/Peter Nicholls