News Corporation chairman Rupert Murdoch has confirmed the new Sunday edition of The Sun will cost just 50p – half the price of its chief rival the Sunday Mirror.
Murdoch also announced the cover price of the Saturday edition of The Sun is being slashed from 60p to 50p.
The media mogul tweeted this afternoon: ‘Regular Sunday price for The Sun only 50p….and Saturday’s Sun going down to 50p too! Great news for readers and the economy.”
News International said the 50p Sunday edition will be the paper’s regular price. Trinity Mirror‘s Sunday Mirror and People are priced at £1, Richard Desmond’s Sunday Express costs £1.20 and the Mail on Sunday is priced at £1.50.
The paper will also feature a 28-page Super Goals football pullout and the Fabulous magazine, and has signed up columnists including Toby Young, former Strictly Come Dancing contestant Nancy Dell’Olio and TV chef James Martin
The Bizarre celebrity column will now feature in the paper seven days a week and there will also be a ‘TV Biz’pullout.
Meanwhile, the Irish Sun has announced the launch of its first ever Sunday edition with a cover price of â‚¬1, featuring columnists Roy Keane, Jennifer Maguire and Glenda Gilson and reports by investigations editor Paul Williams.
Irish Sun editor Michael McNiffe said: ‘We are really excited about the new Sunday edition of The Irish Sun. Feedback from our readers and advertisers has already been incredibly positive. We’re already Ireland’s favourite daily tabloid and we look forward to becoming Ireland’s number one Sunday newspaper.”
Oliver Keenaghan, General Manager of News International Ireland, added: ‘While our competitors face difficult times and have cut back expenditure, we will continue investing in our two Irish publications – The Irish Sun and The Sunday Times and we are particularly excited about the future plans we have in place for these newspapers. We believe that this continued investment in our titles will position us very well for the future.”