Men’s magazine Shortlist has appointed Joe Mackertich, of daily email lifestyle newsletter Mr Hyde, as its new editor.
Mackertich begins his new role on 4 July and replaces Martin Robinson, who has spent five years at the helm of the free weekly.
- July 1, 2021
- January 2, 2020
- May 2, 2019
His appointment comes after he helped to grow subscribers by 75 per cent at My Hyde, which offers a guide to London culture for men. It is also owned by Shortlist Media.
Mackertich will remain editor-in-chief of Mr Hyde, overseeing both brands.
He said taking on the editorship of Shortlist was “an absolute honour”, adding: “Martin’s done an exceptional job and building on all of his hard work will be tremendous.
“There aren’t many ‘big’ magazines left that speak to an intelligent, discerning, metropolitan male audience – I relish the opportunity to commune with these people every week.”
Mike Soutar, Shortlist Media CEO, said: “The men’s market is dynamic and changing fast. We see an amazing opportunity for Shortlist under Joe. No one understands the modern, urban, working male like he does.”