The world’s oldest trade publication, weekly pub-trade newspaper the Morning Advertiser, has unveiled a new look.
The 214-year-old William Reed publication has reformatted from a tabloid to A4, had a boost in pagination, and a redesign of its pages following a year of research and planning.
Tim Brooke-Webb, publisher, explained the change in size: ‘We have witnessed a general move away from broadsheets in favour of down-sizing – The Times was the first high-profile name to do just that back in 2003. Readers prefer A4, something our own extensive research shows – it’s more convenient.”
Following last year’s change in postal charges, a change to A4 will also save money. The MA plans to reinvest the savings in the title’s development.
The MA is currently spearheading a campaign to ban Chancellor Alistair Darling from every pub in the country, following his pledge to raise duty on alcohol by two per cent above inflation for the next four years.