Mirror dives, Standard plummets - national newspaper circulation figures

The Evening Standard’s main paid-for sale continued to drop
sharply in February following the launch of a free lunchtime edition in
It was down 12.5 per cent year-on-year to
345,776. But Associated Newspapers claimed that with the free copies
from Standard Lite the paper had increased its readership – making for
a combined free and paid-for circulation of 417,342.
Among the national newspapers the Daily Mirror is
faring worst having dived 9.5 per cent year-on-year in February to
1,718,743 copies.
There was cause for celebration among the quality dailies and particularly the new tablioids.
The Times was up 3.6 per cent year-on-year to 679,190 and the Independent was up 2.8 per cent to 263,596.
The Telegraph also held its ground in February up
0.1 per cent year-on-year to 907,329 and the Guardian showed signs of
slowing its recent decline with a modest 0.8 per cent drop to 366,645
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