Metro to release Christmas tablet edition

Free urban newspaper the Metro is to release a Christmas edition via tablets and smartphones this year.

Six editions will be run daily from 25 January to New Year’s Day, the paper announced today.

The issues, which can be downloaded  via iTunes and Google Play, will look back on the biggest news stories of the year in two-month instalments.

Managing director Linda Grant said: “We know tablet and smartphone penetration is high amongst our audience and we know that over the Christmas break our audiences’ consumption habits differ and we need to accommodate for this.

“We’re already seeing our digital editions attract high engagement levels across the afternoon and evenings and think this success will be further replicated across the holiday season.”

In November Metro announced it was going "mobile first".



Press Gazette's must-read weekly newsletter featuring interviews, data, insight and investigations.

No comments to display

Leave a Reply

Your email address will not be published. Required fields are marked *