The Metro has published a special edition of the newspaper for Comic Relief and will donate a portion of ad revenue made from the issue to the charity.
The free weekday newspaper has run “specially adapted advertising” throughout today’s edition, with ads appearing for Comic Relief.
- May 28, 2021
- May 18, 2021
- May 12, 2021
Metro also ran features centred on celebrities linked to the anti-poverty campaign, including two members of pop group Little Mix who are scaling Mt Kilimanjaro to raise funds for the charity.
A Metro spokesperson said the features were not paid-for advertorial content and declined to share what percentage of the edition’s ad revenue would go towards Comic Relief.
Mail Metro Media executive director of investment Grant Woodthorpe said: “We’re really chuffed to be partnering with Comic Relief for this newspaper takeover.
“We know 1.8m Metro readers have donated more than £181m to charity in the last 12 months so we’re confident we will help make a real difference, and hopefully raise some smiles on Friday morning whilst we’re at it.”
The Metro masthead has been modified to include the red nose associated with Comic Relief fundraisers.