View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

Metro launches personalised football mobile news app 11versus11

By Freddy Mayhew

Metro is expanding its digital portfolio with personalised football news app 11versus11.

The app will present football fans with Premier League news and views in a “snackable” format by aggregating football coverage from a range of publishers and news providers, says the title.

Metro’s own sports reporters and a team of fansite contributors will deliver stories and opinions alongside content from partners including Trinity Mirror, Press Association, Reuters and Talksport.

The launch comes ahead of a second app, planned for early autumn, for Metro’s Guilty Pleasures celebrity column.

The apps will personalise content for readers according to the types of stories they consume, while advertising will be “relevant and non-intrusive”, said Martin Ashplant, digital director at Metro.

He added: “We already know through our current Metro digital edition app that there’s a viable audience for edition-based mobile content and 11versus11 extends this for a football audience and their needs.

“Both sport and celebrity are two interest groups where we know there’s an insatiable demand for content and our new apps are perfectly placed to deliver these commercially-attractive audiences to advertisers.”

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Commercially, 11versus11 offers brands full-page pop-up interstitial adverts in every edition.

Said Metro: “Interstitial creative can be personalised according to users’ team preferences and can also pull through dynamic feeds to reflect real time events such as match times and betting odds.”

The launch of 11versus11 will be supported with a cross-promotional campaign across Metro print and digital platforms as well as football fans through social media and other digital channels.

Ted Young, Metro editor, said: “We know Metro readers love the way we provide them with a concise round up of news, showbiz and sport for the morning commute.

“The launch of 11versus11 is a natural extension of this and will enable us to reach a new highly-engaged audience, providing them with the football news they want in a format we know they’ll love.”

 

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network