Metro bid to share ad profits with readers

Free national daily newspaper Metro will launch two user-generated content websites next year that will give users a share of advertising profits they generate.

The Associated Newspapers-owned paper today announced the launch of MEview, a Youtube-style video hosting service and MEmusic, a music sharing service, both hosted on metro.co.uk, which are now in their testing phase with a full launch planned for early next year.

They will be available both online and on a new mobile phone platform also launched in January.

Jamie Walters, Metro’s head of digital, said: ‘Our readers are the youngest of any national newspaper in the UK and our research shows that they enjoy consuming media across a number of platforms.

‘In becoming a fully-fledged multi-media brand, Metro is responding to its audience and setting the agenda for media owners in the new digital era.”

He said that 85 per cent of ‘urbanites’belong to a social networking site and that 90 per cent download an online video at least once a week.

MEview users who upload video content will be asked whether they want to choose from a selection of 10 to 15 second advertising clips. Those who accept the advert will be paid a set rate per thousand views.

Music tracks on MEview will cost 79p to download, of which the owner receives 70 per cent, but users can listen to tracks for free.

Metro said the service was ‘designed to offer unsigned artists the chance to bypass record companies by sharing their tracks with a wider audience”.

Metro Mobile, which launches later this month, will offer news and other Metro online content as well as giving access to the two new file-sharing services.

The Metro distributed a daily average of 1.2 million copies in November, according to the latest ABC figures, and claims to have 750,000 monthly unique users.

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