The circulation of gadget magazine Stuff fell by more than a quarter in the last six months of 2018 – the biggest drop in the men’s magazine market.
Stuff’s circulation plunged by 27 per cent year-on-year between July and December last year following its sale to Kelsey Media, according to the latest ABC figures.
The now-defunct Shortlist recorded the highest circulation among men’s magazines, shifting an average of 503,271 copies – all free – per issue.
Scroll down for full men’s magazine ABC figures
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Men’s Health also took a double-digit hit to its circulation, which fell by 16 per cent year-on-year.
The circulation of GQ and Esquire were also down by 4 and 6 per cent respectively.
But, free men’s magazines The Jackal and Square Mile both saw growth, with T3 also up year-on-year.
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Men’s magazine circulation figures for July-Dec 2018 (ABC):
| Publication | No. of issues | ABC total (average per issue) | Year-on-year ABC total % change | Bulks | Free |
| Shortlist FREE | 25 | 503,271 | 0% | 503,271 | |
| Men’s Health | 6 | 146,785 | -16% | 1,753 | 56,994 |
| GQ | 6 | 110,063 | -4% | 15,910 | 16,886 |
| The Jackal FREE | 4 | 100,026 | 1% | 100,026 | |
| Square Mile FREE | 5 | 59,353 | 1% | 59,353 | |
| Esquire | 5 | 59,002 | -6% | 1,501 | 30,572 |
| Wired | 6 | 50,028 | 0% | 5,416 | 3,141 |
| BBC Focus | 14 | 50,022 | -6% | ||
| Stuff | 13 | 39,953 | -27% | 204 | |
| T3 | 13 | 38,076 | 3% | 5,741 |
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