View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Data
  2. Audience Data
August 16, 2018updated 20 Feb 2023 10:58am

Men’s magazine ABCs: Men’s Health in double-digit drop as free Shortlist holds firm

By Freddy Mayhew

Men’s Health has recorded the biggest circulation drop across the men’s magazine market, with only free Shortlist holding firm.

New ABC figures for the six-months from January to June this year show Men’s Health, published by Hearst UK, has fallen by 16 per cent year-on-year to 146,047.

Weekly title Shortlist is the UK’s most-widely read men’s magazine, according to the figures released today, with a distribution of 502,667.

GQ was down 4 per cent year-on-year to an average circulation of 110,051.

A number of men’s titles have opted not to be included in the audit for the first half of the year, including Stuff magazine, which was sold off by Haymarket Media Group in June, and Men’s Fitness, which had a circulation of 21,183 in the final six months of 2017.

Men’s magazine circulation figures for  Jan-June 2018 (source: ABC):

Publication ABC Total Jan-June 2018 (avg per issue) Year-on-year % change Free copies
Shortlist FREE 502,667 0% All
Men’s Health 146,047 -16% 51,514
GQ 110,051 -4% 14,576
Esquire 60,456 -3% 28,511
Square Mile FREE 58,650 -1% All

Content from our partners
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution

Topics in this article : , , ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network