Only three newspapers increased circulation year on year in May: the i, Daily Star Sunday and the Sunday Mirror.
While i is bouyed by a high proportion of free bulk copies, the two Sunday redtops continue to be benefit from the exit from the market of the News of the World. The Daily Star Sunday is the only title to have held on to significant gains since the launch of the The Sun Sunday.
Elsewhere across the market print newspaper sales continue to tumble year on year.
National newspaper daily sales May 2012 (average sale and percentage change year on year)
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Daily Mirror : 1,080,544 ; -7.54
Daily Record : 281,465 ; -9.65
Daily Star : 606,641 ; -13.59
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The Sun : 2,611,838 ; -8.26
Daily Express : 597,885 ; -5.34
Daily Mail : 1,931,135 ; -6.11
The Daily Telegraph : 575,132 ; -9.57
Financial Times : 300,584 ; -17.12
The Herald : 45,136 ; -10.51
The Guardian : 214,703 ; -18.34
i : 274,539 ; 64.33
The Independent : 93,983 ; -47.60
The Scotsman : 35,927 ; -12.95
The Times : 395,752 ; -11.40
Racing Post 49,446 ; -8.34
Sunday titles
Daily Star Sunday : 480,247 ; 56.95
The Sun (Sunday) : 2,242,132 ;
Sunday Mail : 318,567 ; -11.99
Sunday Mirror : 1,094,265 ; 0.67
The People : 462,329 ; -3.93
Sunday Express : 512,596 ; -9.02
Sunday Post : 265,481 ; -12.80
The Mail on Sunday : 1,802,491 ; -6.06
Independent on Sunday : 125,373 ; -17.09
The Observer : 252,780 ; -13.74
Scotland on Sunday : 48,225 ; -11.12
Sunday Herald : 27,897 ; -13.61
The Sunday Telegraph : 447,428 ; -6.87
The Sunday Times : 924,312 ; -11.94
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