Mature title launches

By Emma Farge

Britain’s first publication about how to target Britain’s over-50s market was launched this week.

MatureMarketing, a monthly business- to-business newsletter, will
offer information, news and guidance to professionals of all ages who
are trying to reach the 20 million “cash-rich” UK consumers over the
age of 50.

Publisher Alasdair Buchan said: “Every now and again a journalist writes a story saying there are a lot of old people.

“It’s not good enough to say this, you have to decide how you are going to deal with it.”

The newsletter is A4 format and is available on subscription.

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