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September 1, 2005updated 22 Nov 2022 4:40pm

Mature title launches

By Press Gazette

By Emma Farge

Britain’s first publication about how to target Britain’s over-50s market was launched this week.

MatureMarketing, a monthly business- to-business newsletter, will
offer information, news and guidance to professionals of all ages who
are trying to reach the 20 million “cash-rich” UK consumers over the
age of 50.

Publisher Alasdair Buchan said: “Every now and again a journalist writes a story saying there are a lot of old people.

“It’s not good enough to say this, you have to decide how you are going to deal with it.”

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