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June 22, 2017
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Mashable UK is latest publisher to produce daily content for Snapchat

By Gursimran Hans Twitter

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Mashable has become the latest news organisation to launch on Snapchat in the UK.

Mashable UK is producing daily content for the social media platform which claims to have 10m users in the UK.

Timeline

  • December 3, 2020

    The News 50: Tech giants dwarf Rupert Murdoch to become the biggest news media companies in the English-speaking world

  • May 20, 2020

    Snapchat and the news industry: How youth platform is working with publishers to provide trusted news on Covid-19

  • October 30, 2018

    UK news brands launch first 'shows' using new Snapchat video format as they claim audience reach more important than making money

 

Snapchat Discover allows users to view exclusive third party content on their phone. Users subscribe and then get access to whatever the organisation uploads whether that be photos, videos and events for 24 hours before it is deleted.

This also includes Snap Ads, which are 10-second, full screen videos.

Publishers share ad revenue with Snapchat.

Gregory Gittrich, chief content creator for Mashable UK said: “Our editorial team in the UK runs the largest international edition of Mashable so it’s only natural for us to expand our successful and valuable partnership with Snapchat to the UK. We’re looking forward to producing great local culture and tech stories for millions of Snapchatters.”

 

Other UK outlets producing content for Snapchat include:

  • The Telegraph
  • Cosmopolitan UK
  • The Economist
  • Bleacher Report UK
  • Sky News
  • Sky Sports
  • Tastemade UK
  • The Sun
  • Comedy Central
  • Daily Mail
  • MTV
  • VICE UK
  • Food Network
  • National Geographic
  • People
  • Brother
  • Buzzfeed
  • IGN
  • Refinery29
  • Sweet
  • The Dodo
  • Washington Post
  • Esquire
  • Harper’s BAZAAR.

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  • Vogue UK launches thrice-weekly edition on Snapchat
  • Daily Telegraph and Vice UK join Snapchat Discover to share content with app's 10m UK users

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