The Market Research Society has launched a new quarterly magazine with a free circulation of 10,000.
Impact magazine is distributed worldwide to members of the Market Research Society as well as senior decision makers in research, marketing and advertising.
Jane Frost, chief executive ofthe Market Research Society, said: “Impact explores the evidence with which decisions are made for business and policy.
“The way that we collect this evidence – market research – has changed significantly over the past few years, and we need a magazine that will reflect these changes.”
The new title is staffed by an editor and a senior reporter, and will also employ freelances.