Manchester magazine reborn with new owner

A local Manchester magazine has been brought back to life after its owners ran into financial difficulty and it ceased publication.

Monthly paid-for The Magazine, a glossy fashion and lifestyle title, ceased publication in December last year when owners Nicola Smith and Amanda Gleave ran out of money.

But it has now been acquired by Alvaston Media, which is investing heavily in the title and relaunching it in May.

Gleave has now left the business, but Smith has been appointed managing editor. She said a backlash from other local magazines that dropped their advertising rates meant that The Magazine had to do the same to compete, draining it of money.

Gleave and Smith had been publishing the magazine for three years and had a staff of six. They said they lost about £120,000 each of their own money.

Designer Melissa Douglas has also stayed with the title under its new owner and Smith has appointed a new editor and deputy editor.

New owner Alvaston Media hopes to bring expertise in advertising, marketing and design.

Elsewhere in Manchester, Guardian Media Group subsidiary MEN Media is relaunching its free weekly Manchester-based lifestyle magazine Urban Life.

The title has a distribution of 18,000 and currently focuses on news and property listings with an entertainment guide, but the new-look magazine will include lifestyle features on fashion, sport and TV, hotting up the competition for The Magazine.

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