Mail Online stays top as it hits new traffic record in June

Mail Online remained the most visited national newspaper website in June for the sixth month in succession as it also increased its lead over its nearest rival.

Figures released today by the Audit Bureau of Circulations reveal that Daily Mail & General Trust‘s website drew an average of 2,485,431 daily browsers last month.

The website’s audience increased 3.99 per cent from the 2,390,095 that visited the site on average each day in May.

The website of The Guardian remained in second place as it drew an average of 2,036,449 browsers each day last month, up 1.3 per cent month-on-month.

The Daily Telegraph’s website drew an average of 1,775,765 visitors each day last month, up 3.49 per cent on the average from the previous month.

The website of the Independent drew 492,375 daily browsers in June, down 2.16 per cent down on its May figure, while Mirror Group Digital recorded a climb in the number of average daily browsers of 5.01 per cent to 527,564.

Mail Online has been the most popular national newspaper website since monthly web traffic figures provided by the ABC changed in January to emphasise daily browser averages. The previous system focused on total monthly unique users.

In addtion to having the highest number of daily users, Mail Online also drew a new record total number of global browsers across the month with 43.1m.

News International‘s websites for The Times and The Sun dropped out of the monthly web audit in May in preparation for the move to paid-for online access which was implemented on The Times and Sunday Times websites earlier this month.

Throughout June the Times and Sunday TImes websites were still free to access, but required readers to register their name and email address.

National newspaper website traffic figures for June 2010 (source ABC)

Unique browsers for per day, unique browsers per month, percentage monthly year-on-year change

  • Mail Online – 2,485,431 – 43,119,182 – 46.80
  • – 2,036,449 – 35,259,914 – 21.72
  • The Independent – 492,375 – 10,592,144 – 13.26
  • Mirror Group Digital – 527,564 – 11,182,776 – 18.43
  • Telegraph – 1,775,765 – 33,634,623 – 23.77

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