Mail Online has reported a 51 per cent rise in advertising revenues in the five months to the end of February – more than offsetting a £2m decline in print advertising over the same period.
In a trading update this morning, Daily Mail and General Trust said digital advertising grew from £15m to £23m over the five-month period. Print advertising was down from £86m to £84m.
The publisher said Mail Online's monthly unique browsers in February 2014 stood at 166 million, up 50% on last year, and average daily unique browsers were 11.3 million, an increase of 47% on last year.
However since the end of February, total advertising revenue across DMG Media was said to be down 7% on last year partly because of Easter falling three weeks later this year.
DMGT's half-year results, for the six months to the end of March, are due out on 22 May.