Mail Online continued to expand its lead on the other UK national newspaper websites in January, leaping up 56 per cent year on year to a new global monthly total of 56 million browsers a month – according to ABCe.
This follows a print circulation figure for January which was also up year on year, by 0.77 per cent to an average of 2,136,568 copies a day.
It is now well ahead of second-placed Guardian.co.uk and third placed Telegraph.co.uk.
Mail Online has now been the top UK national newspaper website for more than a year and looks uncatchable at present.
The BBC is believed to reach around 60m unique browsers a month with its journalism websites (according to industry estimates, it is not audited by ABCe) – so the Mail must now be getting close to overtaking that total.
UK national newspaper website traffic for January 2011 – source ABCe
Name of title: daily browsers; monthly browsers; change in monthly total year on year
- MailOnline : 3,187,658 ; 56,016,340 ; up 56.1 per cent
- guardian.co.uk : 2,302,300 ; 39,586,711 ; up 10.1 per cent
- Telegraph : 1,716,359 ; 32,680,855 ; up 0.7 per cent
- Mirror Group Digital : 602,685 ; 12,896,957 ; up 20.9 per cent
- The Independent : 560,686 ; 12,070,535 ; up 24.2 per cent
- Metro : 238,240 ; 5,848,802