Time Inc magazines Now and Look have suffered the heaviest fall in sales year-on-year within the declining UK women’s weeklies sector, the latest ABC figures for the first half of the year show.
Look was down by 35 per cent to 59,390 copies per week from nearly 92,000 on the previous year, marking the biggest drop in combined (print and digital) circulation across the board.
- January 4, 2021
- October 16, 2020
- September 18, 2020
The figures, covering the start of January to the end June this year, show that of the 24 audited UK women’s weeklies, half recorded a double-figure fall in sales year-on-year.
Now is down 21 per cent year-on-year to 86,838 followed by Closer, owned by Bauer Media, down 20 per cent year-on-year to 196,126.
Woman’s Weekly was Time Inc’s best performing weekly title, with a circulation of 267,081 down 6 per cent on the previous year.
Sales of Heat magazine are down 17 per cent year-on-year while Grazia is down 13 per cent year-on-year.
Ok! Magazine is down 4 per cent year to 170,231 while Hello! – which sells more than 60,000 additional copies than its glossy rival – recorded a decline in sales of 9 per cent year-on-year.
UK women’s weeklies total combined circulation, Jan-June 2017 (source: ABC):
|Product||Owner||Total||Year-on-Year % Change||% Actively Purchased|
|Take a Break||H Bauer Publishing||515,019||-8.4||100|
|Stylist (FREE)||Shortlist Media Ltd||400,942||-0.9|
|Woman’s Weekly||Time Inc. (UK) Ltd||267,081||-6||99.9|
|Chat||Time Inc. (UK) Ltd||225,436||-11.4||100|
|That’s Life||H Bauer Publishing||204,065||-7.3||100|
|Closer||Bauer Consumer Media||196,126||-19.8||96.2|
|The People’s Friend||D C Thomson & Co Ltd||186,817||-7.6||99.6|
|New!||Northern & Shell Magazines Ltd||184,021||-15.1||98.8|
|Woman||Time Inc. (UK) Ltd||183,872||-17.6||100|
|Woman’s Own||Time Inc. (UK) Ltd||170,385||-10.9||100|
|OK! Magazine||Northern & Shell PLC||170,231||-3.5||89.4|
|Bella||H Bauer Publishing||161,647||-8.2||100|
|Best||Hearst Magazines UK||130,506||-8.6||98.1|
|Real People||Hearst Magazines UK||124,859||-11.7||98.9|
|Pick Me Up||Time Inc. (UK) Ltd||121,503||-9||100|
|Heat||Bauer Consumer Media||120,175||-16.6||90.9|
|Grazia||Bauer Consumer Media||110,031||-13.4||89.7|
|Star||Northern & Shell PLC||107,840||-14.3||98.7|
|Reveal||Hearst Magazines UK||100,685||-11.6||97.7|
|My Weekly||D C Thomson & Co Ltd||98,814||-1.5||93.6|
|Now||Time Inc. (UK) Ltd||86,838||-20.8||99.9|
|Love It!||ACH Publishing||82,830||3.5||100|
|Look||Time Inc. (UK) Ltd||59,390||-35.4||96.6|