Every real life title was down year on year as new entrants took their slice of the market share.
Bauer’s Take a Break maintained its dominance at the top with 1,027,013
weekly sales but the title was down 11.1 per cent year on year.
Fellow traditional real life weeklies IPC’s Chat and Bauer’s That’s Life were also down – 6.8 and 10.8 per cent respectively.
The innovator in the sector – IPC’s Pick Me Up – was down 13.7
per cent year on year to 424,410. Its 2004 launch was credited with
sparking a launch frenzy that produced last year’s new entrants Love It
and Real People. Both titles maintained an ABCs figure at their initial
target – of over 400,000 for News Magazines’ Love It and over 300,000
for Natmags’ Real People.
Related
The classic women’s weeklies all took a hit as IPC’s Woman,
Women’s Weekly and Woman’s Own, ACP-Natmags Best showed declines year
on year.
Women's weeklies magazine ABCs for second half of 2006 (year on year)
Real life
Content from our partners
Take a Break – 1,027,013, down11.1 per cent
Chat – 537,464, down 10.8 per cent
That’s Life – 464,762, down 15.5 per cent
Pick Me Up – 424,410, down 13.7 per cent
Love it! – 407,914, N/A
Real People – 311,075, N/A
Full House – 181,555, down 23.0 per cent
Classic Women's
Woman – 388, 998, down 14.8 per cent
Woman’s Weekly – 387,098, down 6.7 per cent
Best – 362,417, down 9.6 per cent
Woman’s Own – 356, 811, down 12.9 per cent
People’s Friend – 346,962, down 3.4 per cent
Bella – 316,281, down 17 per cent
My Weekly – 196,809, down 7.9 per cent
The Lady – 31,752, down 4.1 per cent
Woman’s Way, 26,448, down 0.3 per cent
Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog
