A price-cut and increased free distribution helped Cosmopolitan grow its monthly circulation by 57 per cent year on year in the second half of last year.
It was one of the few titles in the women’s interest, fashion/lifestyle, to grow its sale year on year.
- August 11, 2020
- July 17, 2020
- June 22, 2020
But Jamie Jouning, publishing director of Glamour, was keen to point out that it still out-sells Cosmopolitan.
How have your newspaper consumption habits changed during the pandemic/lockdown, and do you think this will last?
- I read more news digitally than in print now, and expect this to continue (48%, 179 Votes)
- No change (29%, 107 Votes)
- I read more news in print than digitally now, and expect this to continue (14%, 52 Votes)
- I read more news digitally than in print now, but do not expect this to continue (6%, 24 Votes)
- I read more news in print than digitally now, but do not expect this to continue (3%, 10 Votes)
Total Voters: 372
He said: “Glamour is pleased to retain its position as the best-selling title in the market by 8%, despite being twice the price. We notice that Cosmopolitan has more than tripled their supply of bulks to almost 100,000.”
Cosmopolitan has cut its price from £3.80 to £1 and has invested heavily in marketing with more ‘pop-up’ distribution points.
Look was the biggest faller, dropping 26 per cent year on year.
Women's interest (fashion/lifestyle) sales for 2015
Total circulaton is combined digital edition/print figure. Figures are mainly for the last six months of 2015, though some are for the full year.
|Product||Total||Digital edition||YoY%||UK ROI AP%|
|John Lewis Edition||572,380||14.1||FREE|
|Woman & Home||336,192||2,953||-4.4||98.1|
|HELLO! Fashion Monthly||92,453||180||99.8|
|Spirit & Destiny||36,279||-8.6||99.9|
|WM The Womans Magazine||19,998||-0.5||FREE|