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August 13, 2009

Mag ABCs: How the big consumer publishers fared

By Oliver Luft

Just one of the UK’s major consumer magazine publishers circulated more copies in the first half of this year than in the same period in 2008, ABC data has revealed.

Here we look at 10 of the biggest publishing houses and the titles that fared the best (and worst) in the latest consumer magazine ABCs.

Bauer Consumer Media

Total circulation down 6.1%

Biggest rise: More up 17.3% to 190,708

Biggest fall: Zoo down 31.2% to 111,012

BBC Worldwide

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Total circulation down 8.5%

Biggest riser: Olive rose 1.1% to 86,117

Biggest fall: Toybox fell 43.3% to 41,582

The ABC breaks out BBC Worldwide titles produced in Bristol in their own category. As a total, joint circulation between the two fell by 7.2% with BBC Bristol’s History magazine the biggest climber – up 9.15% to 63,888.

Conde Nast

Total circulation down 5.8%

Biggest rise: Vanity Fair up 0.5% to 101,698

Biggest fall: Easy Living down 10.5% to 180,034

Dennis Publishing

Total circulation down 1.0%

Biggest rise: The Week up 10.3% to 165,609

Biggest fall: Evo down 15.5% to 74,201

Future Publishing

Total circulation rose 0.8%

Biggest rise: Classic Rock up 5.5% to 70,301

Biggest fall: Metal Hammer down 5.2% to 46,004

H Bauer

Total circulation down 4.9%

Biggest rise: Bella up 27.4% to 243,991

Biggest fall: TV Quick down 22.5% to 144,270

Hachette Filipacchi

Total circulation down 6.0%

Biggest rise: All About Soap up 1.9% to 107,162

Biggest fall: Psychologies Magazine down 13.0% to 130,608

Haymarket Consumer Media

Total circulation down 11.3%

Biggest rise: None rose

Biggest fall: What Car? down 19.3% to 87,220

IPC Media

Total circulation down 8.9%

Biggest rise: Soaplife up 7% to 117,966

Biggest fall: NME down 27.2% to 40,948

National Magazine Company

Total circulation down 4.3%

Biggest rise: Reveal up 14% to 315,660

Biggest fall: She down 14.1% to 148,860

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