The appetite for measuring celebrity waist sizes showed no signs of
abating as four of the top five celeb gossip weeklies showed continued
growth in the ABCs year-on-year.
Closer took the top spot for the
first time beating Emap stablemate Heat to second place. The title, edited
by Jane Johnson, was up 9.3 per cent year-on-year to 590,211 while
Heat, edited by Mark Frith, was up 3.5 per cent to 579,883 year-on-year.
Down from pole position was Northern & Shell’s OK! – up
2.8 per cent year-on-year to 547,714, but down 15.7 per cent period on period. Sister title New!
climbed 23 per cent year-on-year to weekly sales of 458,751.
Now, once the market leader, suffered a significant decline in sales
year-on-year of 8.8 per cent, to 539,902 – while Hello! was up 2.8 per
cent to 403, 666, breaking the 400,000 sales barrier for the first time
in four years.
Relative newcomer, Natmags' Reveal, experienced a
25.3 per cent increase year-on-year to 342,245 while Northern &
Shell’s third title, Star sold 268,797, up 47.4 per cent.
Celebrity gossip weeklies sales Jan – Jun 2006 (year-on-year)
Closer: 590,211, up 9.3 per cent
Heat: 579,883, up 3.5 per cent
OK!: 547,714, down 15.7 per cent
Now: 539,902, down 8.8 per cent
New!: 458,751, up 23 per cent
Hello!: 403, 666, up 2.8 per cent
Reveal: 342,245, up 25.3 per cent
Star: 268,797, up 47.4 per cent