New freesheet London Weekly has gone live with its website and named around 50 editorial contributors.
The Global Publishing Group consortium claims to have £5.5m of funding and says it wants to distribute 250,000 copies a week of the title outside tube and railway stations. Reports have suggested a launch could happen in February.
The London Weekly describes itself online as a newspaper which “bridges the gap between traditional newspapers, Sunday tabloids and dailies”.
It has signalled that it plans to launch a largely media industry focused awards this summer, with categories for: media agency of the year, PR Agency of the year, best ad campaign, best entrepreneur, young entrepreneur of the year, interactive agency of the year, advertising agency of the year, best new media agency and the one to watch award.
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It has also announced plans for a more consumer facing awards event with prizes such as best mobile phone, best mobile network and best London attraction.
Among the 50-odd editorial contributors named on the staff are: editor, lifestyle and entertainment, Gary Smith; managing editor, Roising Robertson and managing editor of thelondonweekly.co.uk Dominic Gardener.
Global Publishing Group’s editor in chief is named as Agnes A. Theresa and its joint partners are apparently: David Donnovan, Howard Adams, Tony Woodcock, Geoffery Wright and Graham Vines.
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In its “about us section” The London Weekly says: “The least interrupted and most receptive time of the week is FRIDAY & SATURDAY. The London Weekly readers will have to focus on everyday work schedules and a weekly newspaper that covers the best of the week, a guide to the best places and things to do in the weekend and more is just what is needed to get you phased [sic] through the start of an exciting weekend before you go into town for a spot of shopping. The London Weekly will be an entertainment, politics, music, sports and lifestyle newspaper.”
And it says it plans to expand with three new titles by 2012: Manchester Weekly, Liverpool Weekly and Birmingham Weekly.
The site does not yet have any contact details, beyond one cover-all email address; there are no telephone numbers and no office address.
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