View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
May 1, 2013updated 02 May 2013 10:01pm

Liverpool Echo launches new edition for The Wirral

By William Turvill

The Liverpool Echo has launched its first new edition in a decade, on the other side of the River Mersey in the Wirral.

Two new reporters have been taken on to enhance the paper’s coverage of the area, which it estimates has a population of 320,000.

The Wirral edition will carry a different front and back page, with two original editorial pages inside the paper on four days a week.

On Thursdays eight additional editorial and advertising pages will be added. The Echo said up to 24 Wirral pages will be added on Fridays.

The new edition will be competing with Newsquest’s free weekly, the Wirral Globe, which has a circulation of 111,000.

The Trinity Mirror-owned Echo had an average daily circulation of 77,849 in the second half of 2012 (down 4.5 per cent year on year), according to ABC. 

Echo editor Alastair Machray said: "The Echo is Merseyside's best-selling newspaper and we've been proud to serve this region for over 130 years.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

"But we recognise that Wirral is changing and we need to change with it.

"As a destination for tourists, a base for businesses and a home for families, Wirral is getting better and getting stronger.

"We see this as an opportunity so we're producing this new edition of the Echo to reflect the change.

"Many Wirral residents and advertisers were keen to have their own edition. But we also recognise many others have moved across the water from Liverpool and buy the Echo primarily for news and sport from their home city.”

Topics in this article : ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network