View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Data
  2. Audience Data
August 14, 2018

Live news to broadcast on 60 screens across 15 London Underground stations thanks to new deal with TfL

By Dorothy Musariri

Commuters in London will now be able to watch live “positive” news being broadcast onto screens placed across the Underground network.

Transport for London has partnered with ad agency Exterion Media to install 60 HD screens across 15 London Tube stations, including Oxford Circus, Camden Town and Green Park.

They will display news content provided by multi-lingual news channel Euronews, covering local, international, business, technology and sports – as well as the weather.

Richard Simkins, creative solutions director at Exterion Media, said: “In our world of 24-hour content, this is an exciting industry development for taking broadcast news to the Tube.

“We know that Londoners are spending more time away from their homes, with 4m people using the Tube every day.”

He said the broadcasts would “enhance” commuters’ “journey experience” and unlock new advertising and commercial opportunities.

Jenny Delcambre, head of global out-of-home partnerships at Euronews, said: “Our partnership with Exterion Media and TfL will deliver our daily dose of curated news to London audiences as they travel around the city.”

Content from our partners
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution

As part of its market research, Exterion Media completed a national consumer survey which found that 69 per cent of Londoners want to see news and current affairs content whilst travelling.

The figure rises to 71 per cent among 16 to 34-year-olds.

The survey also reports that 81 per cent of commuters on the Tube are “mostly interested” in keeping up with global news, whilst 74 per cent are more keen on local news and 69 per cent in the weather forecast.

Chris Reader, head of commercial media at TfL, said the partnership will help to “create more memorable moments” for passengers, adding: “We hope [they] enjoy this content as they travel through our stations.”

He said the new “digital platform displays” would help “raise vital revenue that can be reinvested in modernising the transport network”.

Picture: Exterion Media

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network