Listings magazine aims to make TV viewing simpler

TV & Satellite Week magazine has undergone a major relaunch with extra pages and a new look.

Backed by a £350,000 marketing campaign, the television listings title has grown in size and added 12 pages each week, widening its TV coverage.

The new design is expected to make it easier for readers to get around magazine, with colour coding enabling them to pick out the highlights and select the programmes they want to watch, in a bid to make peaktime evening viewing clearer.

The revamp follows months of research into what readers were looking for. It will be followed by a hefty promotional campaign including television and press advertising.

Editor Jonathan Bowman said: “Our readers always come first. And the new-look magazine really delivers against their needs. It’s bigger-sized, with 12 additional pages, covering more of the channels. Plus we’ve made it even easier to use, with picks of the day for each different television genre.”

TV & Satellite Week reported a sale of 254,445 in the latest ABCs. It was one of the few television listings titles not to show a fall, reporting an increase of 2.8 per cent period-on-period.

Published by IPC, it sits in the television listings portfolio, IPC TX, alongside What’s On TV, TV Times and Soaplife.

By Ruth Addicott

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