Lebedev titles' Christmas appeal raises £700,000

Evgeny Lebedev’s titles raised more than £700,000 for their Homeless Veterans Christmas campaign.

The campaign, across The Independent, Independent on Sunday, i, Evening Standard and London Live, was backed by a number of high-profile figures, including David Beckham, the Archbishop of Canterbury, Angelina Jolie, Prince William and Prime Minister David Cameron.

The campaign was run in association with the ABF Soldiers’ Charity and Veterans Aid. They help veterans with fixing home boilers, re-housing, rent deposits, or financial support through difficult times.

One of the highlights of the campaign was fundraising effort that saw a sculpture by artist Grayson Perry auctioned on Ebay. The group also auctioned off lunch with an editor, a personalised front page and a visit to Goodwood, the home of Rolls-Royce.

Lebebev said: “This has been the most successful Christmas campaign in the history of this newspaper group.

“For our part, we will make sure every penny is put to the best use. Reflecting the huge public interest in veterans’ welfare, Chancellor George Osborne has pledged £3 million for the east London hostel we are supporting and Mayor Boris Johnson has promised another £200,000, which is really great news for all involved.”



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