Large web traffic gains for NatMag's Cosmopolitan

The companion website of The National Magazine Company’s Cosmopolitan glossy monthly recorded an 88 per cent year-on-year increase in page impressions in October.

According to figures supplied by the Audit Bureau of Circulations, page impressions on increased to 11.8m last month.

The site also benefited from a 56 per cent increase of monthly unique browsers to 765,880 in October – a year-on year increase of more than 273,500.

NatMag attributed the lift in traffic to new editorial initiatives – including a blogs award series – the introduction of a classified advertising directory, a dating channel and shopping galleries.

According to NatMag, subscribers to the titles daily and weekly newsletters increased 22 per cent and 49 per cent respectively year on year.

“Cosmopolitan is a truly multi-platform brand which continues to thrive,” said Justine Southall, publishing director of the Cosmopolitan brand.

“We’re absolutely delighted with our ABCe figure which underlines Cosmopolitan as one of the most popular destinations for women online.

“Our brand continues to evolve and reflect today’s fast-paced world and engages our extensive audience of young women with content that is absolutely relevant to their lifestyles now.”

The increase in web traffic comes after the printed magazine suffered a nine per cent fall in circulation year on year in the first half of 2010.

Cosmopolitan’s average monthly circulation fell to 401,750 with a decline of around 40,000 copies per issue the magazine taking the magazine from second to sixth most popular title in its sector.

To help create greater awareness of the printed brand, NatMag launched a free Cosmopolitan spin-off title aimed at university students during this autumn term.

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