Independent publishing company NewsPost, which publishes The Press in Dewsbury, is to launch a monthly upmarket lifestyle magazine to serve both north and south Kirklees.
The new title will be edited by director of NewsPost, a former sports editor on the Hull Daily Mail, Mark Flanagan. He says it is the only magazine to serve the whole of Kirklees.
In March last year NewsPost doubled the distribution of The Press to 31,000, and Flanagan says the launch of K Magazine marks the first of a number of new ventures over the next 12 months.
The 68-page glossy title will feature articles on homes, food, fashion and motors and will carry a weddings and parties section called Celebrate.
The existing five journalists, including Flanagan, will produce the extra content along with contributors, and an extra member of advertising staff has been employed.
Johnston Press launched its own 24-page title KL Magazine via the Wakefield Express Group for the north of Kirklees just ahead of K Magazine's launch, while Trinity Mirror has its own title for Huddersfield.
According to Flanagan, K Magazine is the culmination of four months' planning. The magazine will be distributed to 10,000 AB1 households and a further 3,000 will be sold on the newsstands, with a cover price of £2.80.
Editor of The Press Danny Lockwood will write an anecdotal column about life in Dewsbury.
Flanagan said: "Kirklees is a strange place in that it is cut in half with Trinity Mirror on the Huddersfield side and Johnston Pressowned titles on the north Kirklees side.
"As a small independent group we felt there was an opportunity to do a publication for the whole area because there is a lot of common ground.
"We want to make it a truly local magazine with an-up market magazine feel. It is part of a growth strategy. For five years we have been almost solely dependent on The Press.
"As a serious publishing organisation we need lots of titles, and this is the first step on a long road to developing as a company."
The first issue will be published on 24 April