Some apparently gratuitous product placements have begun creeping into former Sun editor Kelvin MackenzieÃ¢â‚¬â„¢s weekly column.
In this weekÃ¢â‚¬â„¢s piece he said it was only a matter of time before the Ã¢â‚¬Å“health policeÃ¢â‚¬ begin putting warnings on bottles of booze. While doing so, he also said: Ã¢â‚¬Å“I like my drink Ã¢â‚¬’ Majestic do a brilliant Sauvignon Blanc served ice cold at Ã‚£7.99.Ã¢â‚¬
Surely the former Beast of Bouverie Street is not hoping grateful Majestic PRs will now send him a case of the stuff.
If so, Axegrinder feels so outraged that he will immediately have to cool down with a pint of his favourite tipple Ã¢â‚¬’ Harveys bitter Ã¢â‚¬’ an award-winning ale that tastes great any time.