Joint world title for Guardian's 'sparkling' design

By Dominic Ponsford

The Guardian’s Berliner relaunch won more plaudits this week as it was named the joint best newspaper in the world by the US-based Society for News Design.

The other winner was another Berliner-size title — Poland-based Rzeczpospolita.

The five judges included designers at the San Francisco Chronicle and The Wall Street Journal, who looked at 389 papers from 44 countries.

They said of The Guardian: "It looks like a newspaper designed for the 21st century.

"It sparkles all the way through, while the Berliner size makes it very comfortable to read.

"The photography is strong, the headlines are well written, smart and tie in perfectly with the images. The typography is bold, crisp, elegant and consistent, even though the full range of weights is used — from extra light to extra bold."

The Guardian was relaunched in Berliner format in September. It sold 394,913 copies a day on average in January, up 4.8 per cent year-on-year, putting circulation roughly back at the level of two years ago — before it came under attack from the newly tabloid Independent and Times.

Last month, The Guardian was the first newspaper ever to be nominated in the Design Museum’s designer of the year award.

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