All Sections

View and post jobs in journalism
  • Platforms
  • Publishers
  • Comment/Analysis
  • Editor's Pick
  • Interviews
  • News
    • Broadcast Journalism
    • Digital Journalism
    • Magazines
    • Media Law
    • National Newspapers
    • People
      • Appointments
      • Obituaries
    • Regional Newspapers
  • Press Gazette Podcast
  • British Journalism Awards
  • Press Gazette Email Newsletter

In the news

  • Platforms
  • Publishers
  • Interviews
  • Marketing
  • About us
  • Privacy Policy
  • Contact
  • Advertise
  • RSS
Close
[mashshare]
Skip to content
  • About us
  • Privacy Policy
  • Contact
  • Advertise
  • RSS
All sections

Search

Search pressgazette.co.uk

Close

Press Gazette

Subscribe to our email newsletter Journalism email newsletter
  • News
  • Comment
  • Data
  • Platforms
  • Publishers
  • Marketing
  • Awards
  • Jobs

Menu

  • Platforms
  • Publishers
  • Interviews
  • National Newspapers
  • Regional Newspapers
  • Digital Journalism
  • Broadcast Journalism
  • Media Law
  • Magazines
  • Wires and Agencies
  • Obituaries
  • News
  • Comment/Analysis
  • Jobs
  • British Journalism Awards

In the news

  • Platforms
  • Publishers
  • Interviews
  • Marketing
Close
Buzzfeed investigation emails harm business of its 'main competitor in UK news market'
Met's specialist crime unit considering case against Katie Hopkins over migrant 'cockroaches' article
April 24, 2015
  • Digital Journalism
  •    
  • News
  •    
  • Regional Newspapers
  •    
  • Social media
  •    

Johnston Press in election partnership with Twitter to find out #WhatMattersToMe

By William Turvill Twitter

Share this

  • Tweet
  • Share 0
  • Reddit
Comments
0

A Johnston Press hashtag, #WhatMattersToMe, will feature as Twitter's top promoted trend all day on Monday in a joint venture.

The regional news publisher is teaming up with the website as part of its What Matters To Me general election campaign. 

Johnston Press launched the video-based election website WhatMattersToMe.co.uk earlier this month. 

The site features short videos of people answering the question “what matters to you in this general election?” filmed by journalists working on the company's various titles around the UK.

Users can share and “upvote” videos, with trending videos and issues decided by a combination of page views, shares, and upvotes.

A Johnston Press statement said of the new joint venture: "For the entire day, the hashtag will feature as Twitter’s top promoted trend. Searching and following the hashtag will offer an overview of sentiment across the UK, highlighting the local and national issues that really matter to people ahead of the election.

"To support the activity, Johnston Press titles will ask their readers to get involved with the discussion and post on Twitter using the campaign hashtag.  Meanwhile, Twitter has reached out to a range of partners and network members to further bolster the national campaign, encouraging people to tweet their thoughts on what will matter this election."

Paul Napier, Johnston Press’ group editorial development director and head of the What Matters to Me initiative, said: “It is clear from the content on whatmatterstome.co.uk that there are many different issues at the top of voters’ priority lists, and that the opinions on any single issue are diverse.

"We’re very excited to be working with Twitter to help give people up and down the country, from Land’s End to John o’ Groats, a platform to voice their opinions. With this activity, we hope to take the focus away from party politics, and create a national conversation around the issues themselves, from the perspective of the people.” 

Related Stories

  • 'Could that intro get any worse?': Journalists weigh in on first episode of BBC One drama Press
  • Johnston Press closures mean more than 300 UK local newspapers have gone in last ten years
  • How regional newspapers could tip the balance in UK's close-fought general election
  • There's nothing to see here: Met Police chief ignores nearly 50 questions about use of RIPA to spy on journalists

Explore these topics

  • Johnston Press
  • Twitter
Browse, search and add journalism jobs
Comments
No comments to display

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

More content

Post a job on Press Gazette

Most Popular

  1. PA wins High Court injunction against union issuing 'fake' press passes to 'citizen journalists'
  2. The new Trump bump: How Newsmax CEO Christopher Ruddy and far-right outlets are taking on Fox News
  3. Regional print journalist Liz Bates takes Channel 4 News political correspondent role
  4. GB News launch: Why advertisers are positive about new anchor-led news channel for UK
  5. Cash for conspiracies: How David Icke, 'alternative' media and tech giants make money from coronavirus conspiracies

Latest Jobs

  • Editor in Chief, Scottish Sun
  • Features Producer, Economist Radio
Seven new journalism jobs found today, including at Heat, Bella and Virgin Media

© copyright 2021 Press Gazette Ltd. Made in Taiwan.