Johnston Press and the Press Association have agreed a three-year deal which will see the news agency supply multimedia assets for the regional newspaper group’s websites.
Under the agreement, which will begin next month, the news agency will supply text, pictures and video clips to the editors at Johnston Press’s websites, including Scotsman.com, YorkshirePost.co.uk and the Lancashire Evening Post’s lep.co.uk.
PA will supply text, video, stills and interactive graphics as individual assets linked by meta data, allowing local online editors to take only those elements that they want in order to combine with their own reports or assemble into unique online packages.
It is the first time PA has supplied online content in this way. Under its existing arrangements, several newspaper groups receive finished multimedia packages, such as three-minute presenter-led video news bulletins.
The bundles of material will be assembled by PA production journalists based in Howden, East Yorkshire, using material gathered by the agency’s journalists across the country.
‘The agency’s recent investment in multimedia and the increase in video gathering enables us to provide self-contained clips to accompany a large number of our news stories and gives customers an alternative to the presenter-led bulletin option, ” said PA editor-in-chief Tony Watson.
‘The breadth and relevance of PA’s national content will work alongside our locally gathered material to create a true multimedia experience for our users,” said Johnston Press chief operating officer Danny Cammiad in a statement.