ITV return to profit signals thaw in UK media recession


UK broadcaster ITV returned to profit in 2009 in what will be seen as a positive sign for the broader UK media.

And the group said that advertising revenues were already up 7 per cent in the first quarter of this year, and were expected to be up by 15-20 per cent in April.

Revenue for 2009 fell 7 per cent to £1.9bn. The group made a pre-tax profit of £25m after a loss of £2.73bn in 2008.

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