Multimedia journalists, Axegrinder has heard it said, should always pick the best medium for the story, and newspapers shouldn’t waste their video resources on stories that would work just as well in print.
The Birmingham Mail has certainly learned how to pick the topics that will drive traffic to its website.
Exhibit A: Phil Vinter’s hard-hitting investigation into the regional final of a competition to find Britain’s best beach babe.
Scantily clad women writhing around on camera? Gunning for a job on FHM, are we, Phil?
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