ITN to supply video news packages to Mail Online

ITN has signed a deal to start providing daily news, business and sport video content for Mail Online.

The broadcaster’s multimedia division, ITN On, will produce a series of Daily Mail and Mail on Sunday-branded clips for the Associated Newspapers-owned site.

It will also supply movie reviews, celebrity interviews and other showbiz content.

ITN On commercial director, Mark Browning, who joined the broadcaster from the Heart radio network last year, said: “We believe our video will complement existing text and stills content to offer compelling viewing for users.”

Mail Online managing director James Bromley added: “ITN On has demonstrated to us that they have high-quality content. We are looking forward to working with them to add video to even more of our stories.”

According to the latest set of officially audited traffic figures from ABCe, Mail Online had 24.6 million monthly unique users in May, making it the third most popular national newspaper website behind Guardian.co.uk and Telegraph.co.uk.

Associated Northcliffe Digital claims the average visit to Mail Online lasts eight minutes and 25 seconds.

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