The Irish Post, the newspaper for the Irish community living in Britain, has been bought for £1.7m by the publishers of the Irish Examiner, Thomas Crosbie Holdings, in a deal with Jefferson Smurfit, writes Des Cryan.
Founded 23 years ago, the Irish Post is popular in urban centres in Britain, including Birmingham, Manchester, Liverpool, London and Glasgow.
It has an ABC of 31,4OO but has been losing sales in recent years and TCH managing director Anthony Dinan said the newspaper needed fresh investment. Its main competitor is the Irish World.
According to Dinan, the Irish Post can be improved with content from the TCH’s two premier titles, the Irish Examiner and the recently acquired Sunday Business Post, as well as from a network of 10 regional newspapers in the Republic and Northern Ireland.
Dinan also said there were opportunities to broaden the Irish Post’s profile in Britain and make better use of the internet.