View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Publishers
  2. Digital Journalism
June 5, 2013updated 06 Jun 2013 2:07pm

Irish Daily Mirror website aims for 0.5m monthly readers

By Gavriel Hollander

The editor of the Irish Daily Mirror has said he wants the title’s first stand-alone Republic of Ireland website to attract half a million monthly unique users before the end of the year.

The website and new e-edition of the seven-day title were launched this week, marking the first time the online version of the Irish Daily Mirror had a distinct presence separate from its UK sister paper.

Editor John Kierans said the paper’s newly bolstered digital presence put it “ahead of the game” when it came to attracting Irish readers.

The Mirror has made what Kierans said was a “six-figure investment” in the project, including setting up its new .ie domain name, increasing the size of the network and giving extra training to journalists.

Kierans also told Press Gazette the paper would be taking on three additional reporters at its Dublin HQ, adding that “there could be more as the business develops”.

The site will provide original news and sport content from Ireland while also hosting syndicated UK and worldwide content from Mirror.co.uk.

“It will be fantastic for breaking news in this country,” Kierans continued. He said the print edition will be used increasingly “for backgrounders and analysis pieces”, while reporters are being trained to record and upload video content for the website.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

“It will be like the iPhone newsroom,” said Kierans. “It’s still the same game as it’s always been – and what we’ve always done is get stories and pictures. That’s what we’re still doing, but in an e-edition rather than in print. What’s changed is how we go out and get the audience.

“While everyone is talking about the death of newspapers, this is hugely significant.”

Kierans said he wants the website to reach 500,000 unique users by the end of the year, while he has set a target of “at least” 5,000 e-edition subscribers over the same timeframe.

Topics in this article : ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network