Ipswich Star goes broadsheet for Kate Middleton visit

The Ipswich Star celebrated the visit of the Duchess of Cambridge’s visit to Suffolk by printing a broadsheet edition yesterday

Kate Middleton was in town to open the £3m East Anglia’s Children’s Hospices Treehouse centre, which was paid for in part by donations from Star readers.

Archant Suffolk’s Ipswich Star followed its usual morning print run with a special late edition featuring seven pages of photographs and reports on sale in Ipswich by mid-afternoon on Monday – the day of the royal visit.

It also set up a dedicated section on its website which it said resulted in ‘bumper online figures”. The broadsheet edition the day after the visit, yesterday, featured a wrap-around front cover with a photograph of the Duchess. It also included a commemorative eight-page supplement.

Archant said ‘early reports were of very good print sales”.

Star editor Nigel Pickover, who was at the hospice for the royal visit, said: ‘When I met Kate and told her we had printed a late special edition to mark her arrival, she was thrilled – and wanted a copy of the eight-page special sent to her. In the post, first class, Ma’am!”.

Earlier this year Archant announced plans to scrap the Saturday edition of the Ipswich Evening Star relaunch as the Ipswich Star.

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