IPC to launch first 'enhanced' iPad edition - for Wallpaper

IPC Media is to launch its first tailor-made iPad edition later in the year with the rollout of a new digital version of Wallpaper magazine.

The August edition of Wallpaper, which hits newsstands in July, will be published simultaneously with the first issue of its new monthly sister iPad version, which will carry additional features including video, sound, animation and photo galleries.

The new iPad version will also include specially commissioned interactive content. Its publishers said.

Gord Ray, Wallpaper publishing director, said: “Wallpaper on the iPad has generated a very positive response from advertisers.

‘Our previous iPhone app and iPad apps have been a great success and our launch issue on the iPad has already hit its advertising revenue targets.”

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