IPC titles get TV tie ins

Two IPC titles have agreed sponsorship deals with TV film channel, TCM.

Woman’s Own will sponsor Turner Classic Movies Leading Ladies season this month and Woman’s Weekly will do the same for the first three months of TCM’s new channel TCM 2 starting off in June.

The deal includes ten second open and close adverts for the magazines with a 45-second trailer that will promote the sponsorship and feature the relevant magazine cover. TCM’s website www.tcmonline.co.uk will also feature complete editorial with additional links to the magazine’s websites where necessary.

Both IPC Connect and TCM are Time Warner companies.

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